Premier Inn news

From famous films and TV shows to literature and music, it’s no secret that we’re a nation of culture vultures! But did you know that 51% of people in the UK have embarked on a modern-day pilgrimage to visit a favourite cultural landmark inspired by films, TV shows, literature, art or music?
 

Our hotels are full of amazing team members who have grown their careers more than they ever thought possible. With the Hospitality Rising campaign launch, we’re hoping to show more people exactly what can be achieved with a career in our Premier Inn hotels and restaurants, and just how rewarding it can be to find the right job in the right industry. 
 

You’re probably busy ticking things off your Christmas to-do list (and checking it twice). Some presents might be wrapped, festive food might be waiting in the freezer, but for most parents, there’s one thing each year that’s always tricky to prepare for – how to get the kids off to sleep on Christmas Eve!
 

With Christmas lights being a quintessential part of the holiday season, we’ve analysed Instagram hashtag data and Google search data. Then, by combining both sets of scores, we created a unique Christmas Lights Index, revealing the best spots to head to for dazzling displays this year.
 

Gogglebox star and popular TikToker George Baggs has joined forces with us at Premier Inn – the experts in resting easy – to launch a brand-new Christmas single!
 

We set out to discover the most beautiful theatres across the globe by conducting an eye-tracking study – to do this, we used a clever software that tracked how long each participant looked at an image of a theatre to determine the most appealing ones.
 

To mark Purple Tuesday, we’ve decided to adopt the Hidden Disabilities Sunflower as part of our Force for Good programme!
 

What better way to celebrate Halloween than by visiting some of the spookiest UK filming locations? From Corfe Castle in Dorset to Platform 9¾ at London’s King’s Cross, we’ve made a list of top UK attractions that have appeared in some of the world’s favourite magical films and TV shows.
 

At Premier Inn, we want to help the nation rest easy, so as a result of this survey, we decided to launch the world’s first ‘country’ music station – think less ‘Dolly Parton’ and more ‘walking in nature’.
 

Which celebrities have the most relaxing voices?
We asked you to find the most soothing audiobooks from 20 celebs and the results are in!
 

Following our first summer on the beautiful island of Guernsey after opening our Premier Inn Guernsey St Peter Port (Admiral Park) hotel, we wanted to find out more about all the top things to do in Guernsey. And who better to ask than the experts themselves – local kids who live on the island!
 

Our five-storey 195-bedroom hotel is the first Premier Inn to be designed without a connection to a natural gas supply. Instead, this hotel will be heated and powered fully by grid energy generated from renewable sources and by on-site photovoltaic (PV) cells.
 

Joey Essex took a guided tour of staycation hotspot Bath to explore this part of his home-country. Over the course of the day he discovered everything from the Frankenstein Museum and Roman Baths to Bath Abbey and paddleboarding.
 

We’re championing the great British postcard with a series of new and original prints, all designed to inspire people across the nation to put pen to paper and share their holiday memories with loved ones.

where are the most popular destinations for city breaks? When it comes to exploring a new city, do modern skyscrapers and a lively nightlife tip the scales? Or is it traditional landscapes and historical architecture that draw in the crowds?

Win a family ticket to a Nimax Kids show, an overnight stay at a Premier Inn London, including a Premier Inn Breakfast and a two-course evening meal plus £100 spending money.

As well as pledging to raise at least £500,000 in support of The Disasters Emergency Committee (DEC) and their international humanitarian effort, we’ve been working together with our incredible transport partners in order to donate over 50,000 duvet and pillow sets to help those affected by the war in Ukraine.
 

As a world of travel-lovers, our next holiday destination is never far from our minds. After the easing of many travel restrictions, the demand to explore new places continues to grow. Our long-lived love of adventure is continuing to show, with many people building destination-based Pinterest boards and researching their next holiday online.
 

Eight lucky towns have just been made into cities as part of the Platinum Jubilee Civic Honours Competition 2022. Here’s a list of the worthy winners, why they’ve been upgraded to city status, and where you can find the most central Premier Inn hotels in each location.
 

The Whitbread family of hotels and restaurants, including Premier Inn, are fortunate enough to employ people from all over the world and our immediate priority has been supporting our colleagues to ensure they have the help they need in these incredibly difficult circumstances.
 

We wanted to discover which cities are the most beautiful to explore in the morning to help inspire future city breaks. To do this we reviewed Instagram data for #goodmorning{city} to reveal which UK and global destinations are the most popular for morning people.
 

Following the news about P&O Ferries, Premier Inn are offering guaranteed interviews to previous employees of the company now looking for work. Find out more.
 

At Premier Inn, we’re all about helping the nation rest easy. So, to celebrate National Bed Month in the lead up to World Sleep Day on March 18th, we wanted to conduct some research to find out a little more about people’s sleep habits.
 

Not all heroes wear capes – ours wear aprons! – and we’re looking for even more to join us in our Premier Inn kitchens this year.
 

Whether you’re watching every game, stopping by for the day or you just want to be close to the action, our Premier Inn Birmingham hotels are everywhere you need to be to get the most out of the Commonwealth Games and see the best of Birmingham.

We think any time is a good time to whisk a loved one away for romantic UK breaks. Even better still, thanks to our recent booking trends for February, we’ve got the scoop on some of the hottest destinations for UK weekend breaks.

We’re proud to announce that Premier Inn has been named as one of the UK’s top places to work by the Top Employers Institute. This is a huge achievement for us – it’s an accolade only given to businesses who create the best working environments for their employees.
 

Forget Where's Wally – it’s all about Where's Brolly thanks to our fiendish Premier Inn puzzle! Recent research revealed that umbrellas are one of the UK’s most frequently lost items – so can you spot the hidden brolly in this crowded street scene?
 

We’re all used to visiting our favourite cities in the daytime, but as the day draws to a close, you shouldn’t have to stop exploring. We wanted to discover which locations are the most popular by night, to help inspire our future getaways.
 

With Christmas 2021 just around the corner – and after 43% said they had to miss out on festive shows altogether last year – we decided to commission a poll about the UK’s love for this popular festive pastime.
 

COP26 has officially kicked off in Glasgow, with leaders from around the world meeting to discuss what can be done to tackle climate change. Everyone’s thinking about what steps they can take to help our environment, which is why we decided to take a big step of our own.
 

If you’ve been thinking about booking a family getaway, you don’t need to shell out on holidays abroad to keep the kids entertained. Our recent survey revealed that two thirds of kids think UK holidays are just as fun as going abroad – or even more so!
 

Autumn’s here, and for a lot of young people, that means going off to university for the first time. This season will see the start of essays, revision and learning all kinds of new skills to shape careers. But when it comes to life skills, it seems not everyone knows the basics.
 

We wanted to discover which locations are the most popular in autumn, to help inspire our future getaways. To do this, we explored Instagram data to reveal the places with the most autumn-related hashtags and crown the most popular and photogenic cities to visit in autumn.
 

Gratitude is a breath-taking art installation that pays tribute to the hard work, courage and dedication of the NHS and key workers during the pandemic. Super Stars, the sculpture sponsored by Premier Inn, honours the true heroes of the pandemic crisis.
 

We created a clever little tool to help family and friends Meet Inn the Middle, calculating the perfect spot between you for those long-awaited reunions to avoid anyone having to travel further than anyone else.
 

We thought it was time to give the old, forgotten suitcase some much needed TLC. That’s why we launched Wheelies: The Suitcase Mechanics to provide holidaymakers with a brand-new set of wheels so that they can travel in style.
 

Great Ormond Street Hospital (GOSH) opened the doors to its new specialist centre for children on 21st June, welcoming their first patients into the GOSH Sight and Sound Centre supported by Premier Inn. This building is the UK’s first dedicated medical facility for children with sight and hearing loss.

With travelling abroad looking less and less likely this year, more of us than ever are planning a staycation right here in the UK. We’ve come up with a unique idea for people missing international travel to ‘see’ some of the world’s most famous landmarks without even setting foot outside the UK.
 

We’re opening our first hub by Premier Inn hotel in Soho on Berwick Street, where Oasis shot the cover for their ground-breaking 1995 album Morning Glory.
 

A study we commissioned shows people in the UK are feeling less rested than ever before. We’re taking a ewe-nique approach to counting sheep to help you sleep with our new YouTube channel, EweTube.
 

We’re accelerating our journey towards being a fully carbon-neutral company, bringing our target of reaching net zero carbon emissions forwards to 2040.
 

Office working is a bit different at the moment, with many of us adapting how we work. Working from home is all about staying professional whilst enjoying your favorite home comforts, but we know that sometimes it’s hard to find that perfect balance.
 

The Netflix smash hit Bridgerton has led to a boom in bookings at our Bath hotel, with guests who want to stay a little bit closer to the scenic setting of the romantic Regency drama rushing to book an escape with us.
 

We’ve been amazed to see a 65% spike in demand for our comfy Premier Inn pillows over the last few months after a TikTok about them went viral. TikTok user @charconnor shared a video of her excitement on the app after ordering a pair of our pillows to enjoy at home.
 

Our Premier Inn Grimsby hotel had an unexpected guest with the delivery of a new-born baby boy on-site! On Sunday 7th February, first-time parents Harriet Hanson and Adam Smith from Skegness were making their way to Grimsby hospital after Harriet’s contractions started in the evening.
 

To find out which cities and areas are the most popular in spring we dug into Instagram to see which places have the most spring related hashtags, showing us which cities are the most popular, and most photogenic, in the spring time.
 

Jim from Plymouth achieved a long-term ambition to walk 630 miles of the South West Coast Path between Minehead and Poole, completing 470 of them during 2020.
So, where did he stay along the way? At Premier Inn hotels of course!
 

Together with ENGIE, we aim to install up to a thousand GeniePoint Network rapid charging points at Premier Inn hotels across the UK, beginning with 600 committed over the next three years as part of our Force for Good sustainability programme.
 

To celebrate their son’s sixth birthday, the Pedlar family in Barnstaple decided to recreate one of our hotel rooms in their home to make up for missed family trips during lockdown – much to the delight of birthday boy Noah and big sister Heidi, aged nine.
 

We're passionate about getting a good night’s sleep, and we wanted to find out who around the world is best at it. So we’ve taken a look at how many times people in different places around the UK, and across the world, look for help and advice around how to get to sleep on Google.
 

Every child should have the chance to spend Christmas with their family. But for some children at Great Ormond Street Hospital (GOSH), their treatment needs to continue over the festive season. This Christmas, we’re supporting GOSH by collecting donations for their latest campaign, Home for Christmas. 
 

We’ve got great news for any families staying at Premier Inn this Christmas. For the first time ever, we’ve created a master key for Father Christmas himself. This one-of-a-kind keycard is for the exclusive use of Father Christmas and will allow him to visit Premier Inn hotels across the UK to deliver presents on December 24th, 2020.
 

Last week, we were proud to announce that as part of our Force for Good sustainability programme, we donated over half a million meals worth of surplus food to charity in 2020. It’s one of many steps we’re taking towards the larger goal of cutting our food waste in half by 2030, as well as working with suppliers and operational teams to reduce waste at every point in our supply chain.

Team members at our Premier Inn Holyhead hotel were left stunned when a sheep unexpectantly strolled through the doors and patiently began waiting for a lift. The fleecy fugitive, since nicknamed Sidney by staff, let itself into the hotel through the electric doors, sauntered into the 80-bed hotel from an adjacent field, giving reception team members the slip before trying to enter the lift.
 

We pledge to eliminate single-use plastics* from our hotels and restaurants by 2025. We’ve already started working closely with our suppliers to identify the single- use plastic we use across our organisation and find alternatives wherever possible.
 

For decades, the sleep deprived have used counting sheep as a way of helping them to nod off. And this image features dozens of the farmyard animals hidden all over the place - but what you think are sheep might not be what you think.
 

With music playing such a big role in getting a good night’s rest, we wanted to investigate what music tracks people listen to the most when they want to fall asleep. So we analysed over 43,000 songs from 560 ‘sleep’ playlists on Spotify to discover the world’s fifty favourite songs to fall asleep to.
 

We wanted to find out the most popular horror movies that people want to watch at Halloween, here in the UK, but also in other countries, to see if different places have different tastes in spooky shows. We analysed the number of online searches made every October for over 80 popular modern and classic horror movies across 15 countries around the world.
 

Pinterest is one of the most popular ways people like to plan; mapping out their dreams on inspiration boards, whether it’s a new home, a new wardrobe or the perfect holiday. In a post-pandemic world our travel plans remain uncertain, however it doesn’t stop us dreaming and planning where we would love to explore around the globe next.

Even in lockdown, our amazing teams managed to raise £100,000 for GOSH. We caught up with our key contacts at GOSH to find out where the donated money is going and how it’s helping people in need.
 

To find out which part of the UK has the most Royal Warrants, we analysed the location of over 700 holders to see which areas provide the most goods and services to the royal households. For the sake of fairness, once we found out how many Royal Warrants each county held, we then considered this in relation to the population size.
 

With so many holidays abroad on hold, more people than ever are spending their summer holidays in the UK. We’ve come up with a unique way for those missing adventures abroad to ‘see’ their favourite landmarks without needing to leave the country, by visiting attractions in the UK that are almost identical.
 

See what you’ve been missing with our “change of scenery” view changer, high-definition screens streaming the best views from a selection of handpicked locations of city landscapes, classic seaside shots, breath-taking countryside views and historic destinations all of which are within a stone’s throw of one of our hotels.
 

We’re incredibly honoured to share this special video message from HRH The Prince of Wales paying tribute to those of us in the hospitality sector over the last few months.

We’re very grateful and humbled to say the least!
 

With over half of people in the UK working from home during lockdown, we’ve discovered the best ways to help keep work and home separate and ensure you get a good night’s rest.
 

The O’Farrell-Duerden family from Greater Manchester have been missing our hotels so much, they decided to get creative and recreate the Premier Inn experience in their own home. We love what they’ve done with the place!
 

We’ve partnered with Deliveroo to serve almost 9,000 slices of pizza free of charge to NHS and key workers staying at our London hotels. 10 of our London hotels still open to key workers have been hosting weekly ‘Pizza Wednesdays’, with free pizza delivered by Deliveroo and their restaurant partner Pizza Hut.
 

Thanks to our continued partnership with the food poverty charity network FareShare and our new partner, The Real Junk Food Project (TRJFP), our restaurants have donated over 140 tonnes of food, the equivalent of 335,000 meals, to those who need them most during the coronavirus pandemic.
 

Our Cardiff Bay hotel put on spectacular display in honour of NHS staff and other key workers by arranging room lights to spell out the letters ‘NHS’.
 

Louise Casey, one of the brilliant team members at our Premier Inn Warrington Central hotel, ran an indoor marathon covering 26.2 miles in 4 hours and 37 minutes, raising an amazing £1,145 for the NHS and Great Ormond Street. 
 

In partnership with the food poverty charity network FareShare, our restaurants are donating over 27 tonnes of food, the equivalent of 64,387 meals.
 

Acclaimed publisher Barry Cunningham is calling on budding young authors to get their literary careers in top gear and enter our national writing competition.
 

With 2020 being a leap year, for those waiting for their other half to propose it’s the perfect opportunity to take the initiative and plan that longed for proposal. To help anyone planning to surprise someone special on February 29, which is famously a day for proposals, we've created the perfect proposal package.
 

A study of 2,000 Brits discovered the most idyllic spots in the lead up to Valentine’s Day, including St Ives and Loch Lomond. The popular Cotswolds villages of Bourton-on-the-water and Stratford-upon-Avon also featured, as did Dorset’s Durdle Door but which UK destination came top?
 

We have launched the UK’s first-ever ‘wake up-time’ story book for children, inspiring children to start the day in the best way possible. So we're searching for young UK literary talent to help it publish a children’s short story book packed with original tales.
 

We polled the British public to discover which office lingo they hate most. From “no brainer” to “game-changer”, the nation decided their most cringe-inducing phrases. We’ve even gone the extra mile and found annoying business jargon across the world, just to show that we’re not the only culprits of cliched corporate speak.
 

Minister for Disabled People visits UK’s most inspirational hotel and calls on other employers to build inclusive workforce.
 

We've installed lifesaving defibrillators in all our hotels – a move which has proved lifesaving within just days of installation on the first day of the New Year.